We honor competing deals and prices! We price match identical items. Coupons from certain competitors that offer 50% off, or Buy1/Get1 are typically not honored. Their retail prices for items eligible for this deal are usually at least twice as much as ours. In example, one of our competitors sells the 500g Venom for 119.99. We sell them for 54.88 each. Even AFTER their Buy1/Get1 special you're paying less by buying that cake here.